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Posts Tagged ‘consumers’

In the midst of piling clothes into big boxes and hunting for missing library books, I had a phone call from the Church Times yesterday afternoon.

They’d been reading the article about my success in getting lads mags put on the top shelf in a local Asda store and were interested to know more about my ‘campaign’. I hadn’t had it in mind to start one, but somehow it seems to be launching itself.

One of the things I said to the CT reporter was that complaining to your local supermarket about the display of lads mags isn’t difficult. You can do it verbally or in writing in a couple of minutes at the customer services desk.

The supermarkets need to know that most people buying their groceries don’t want to see these magazines and particularly don’t want them shown to their children, or anyone’s children for that matter. The supermarkets also need to know that consumers are prepared to take their custom elsewhere if these displays are not changed.

It has also struck me that it is likely that far more supermarket customers  are mothers and others concerned with preserving the innocence of childhood than buyers of lads mags. Consumer power could win this argument.

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